We build what your market needs. Not what you asked for.
Strategy before code. We partner with non-technical founders to build products that actually work.
Why "just build it" is the fastest way to fail.
Most development shops are order-takers. You give them a feature list, they build it, you launch to crickets.
We interrogate your assumptions before we write a single line of code.
Our goal is not to maximize billable hours. It is to minimize your time-to-market with a product that solves a burning problem.
Non-Technical Translation
We speak Founder, not Framework. We bridge the gap between your vision and technical feasibility.
Sustainable Scoping
We ruthlessly cut nice-to-haves so your MVP can launch in weeks, not months. Focus is our primary tool.
Skin In The Game
We don't just deliver files. Your success is the only metric that keeps us in business.
Is MellowKraft right for you?
We work with a small number of partners at a time. Here's how to know if you're one of them.
This is for you if...
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person
You're a non-technical founderYou have the vision and domain expertise. We bring the technical translation and strategic clarity.
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lightbulb
You have a problem, not just a feature listYou want to solve something real, and you're open to being challenged on how to get there.
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rocket_launch
You want to launch in weeks, not yearsSpeed through ruthless scoping, not by cutting corners on the things that matter.
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handshake
You want a long-term partner, not a contractorWe're not a transaction. We want to grow with your product from day one to Series A.
This is NOT for you if...
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format_list_bulleted
You just want someone to execute a listIf your spec is final and non-negotiable, we're not the right fit. We interrogate before we build.
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schedule
You need something live tomorrowStrategy takes time. We don't rush audits and we don't skip them. Ever.
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currency_rupee
You're looking for the cheapest optionWe're boutique. There are cheaper options. None of them will care about your product as much as we do.
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feedback
You don't want to be challengedIf you want a yes-man, look elsewhere. We push back because protecting your product is our job.
The Mellow Method
A three-stage strategic journey from high-level vision to a production-ready MVP.
Strategic Audit
We tear down your idea to its core value proposition. Competitive intelligence, user flow mapping, and technical feasibility. All before a single pixel gets designed.
Mockup Delivery
Three distinct high-fidelity design directions. You don't just see a mockup; you see a strategic vision for your brand's future, with intent behind every decision.
Production Build
Clean, scalable code built for growth. Every architectural decision is made knowing what comes after your first 1,000 customers.
Built with the right tools
No experimental stacks. No vendor lock-in. Battle-tested technologies your product can scale on.
Flutter
Firebase
React
Cloudflare
Figma
Node.js
TypeScript
Tailwind
Real products, real outcomes
Every project starts as a problem worth solving. Here's what happened when we treated it that way.
Portly: Freelancer Operations Dashboard
Live cashflow, pipeline, clients, and follow-ups in one place. Built for India's growing freelance economy.
PouchWatch
Strategic redesign of an e-commerce dashboard that led to a seed round acquisition.
Emile Health
We pivoted their entire core feature set based on 10 hours of competitive auditing.
Build once, right.
Real numbers from real projects. No rounding, no vanity metrics.
From founders who took the leap
"I thought I needed a mobile app. MellowKraft proved a web-based MVP would save me $30k and capture the same market. They are consultants first, builders second."
"The design process was eye-opening. I've never worked with a team that understood my business goals so deeply before opening Figma."
"I built Portly using MellowKraft's approach: strategy first, code second. Every feature on that dashboard exists because it passed the 'does this solve a real problem?' test."
Ready to build what you actually need?
Stop guessing. Start with a Strategic Audit and get a clear roadmap for the next 6 months.
Find your build
Every engagement is fixed-scope, milestone-driven, and built by humans. No hidden costs, no scope-creep surprises.
Web Platform
Marketing sites, landing pages, portfolios and brand presences.
- check_circleFully responsive design
- check_circleSEO-optimised structure
- check_circleCMS / blog integration
- check_circleCustom domain + SSL
- check_circle3 revision rounds
- check_circle1 year hosting included
- check_circle3 months post-launch support
- cancelBackend / database
Web App
Full-stack products with auth, dashboards and real-time features.
- check_circleEverything in Web Platform
- check_circleUser auth and role management
- check_circleDatabase design and REST APIs
- check_circleAdmin dashboard
- check_circleReal-time features
- check_circleCloud deployment
- check_circle6 months post-launch support
- check_circlePriced to your exact scope
Android App
Cross-platform apps built with Flutter, shipped to the Play Store.
- check_circleFlutter (cross-platform ready)
- check_circleGoogle Play Store deployment
- check_circlePush notifications
- check_circleOffline-first architecture
- check_circleBackend API included
- check_circleAnalytics integration
- check_circle6 months post-launch support
Windows App
Desktop-grade Flutter apps for Windows. More complex to build and maintain.
- check_circleFlutter for Windows (desktop)
- check_circleNative OS integration
- check_circleAuto-update mechanism
- check_circleInstaller packaging (.exe / MSIX)
- check_circleBackend API if needed
- check_circle6 months post-launch support
Browser Extension
Chrome and Firefox extensions. Price depends on complexity and backend needs.
- check_circleChrome + Firefox support
- check_circleBackground scripts and automation
- check_circleExtension store submission
- check_circleOptional backend integration
- check_circlePopup UI and options page
- check_circlePriced to your needs. Just ask.
All prices are estimates. Final scope and pricing confirmed after your free Strategic Audit. · GST as applicable.
Frequently Asked Questions
The things clients ask before they reach out. Answered honestly.
Web platforms take 3-5 weeks. Web apps range from 6-16 weeks depending on scope. Android apps typically take 10-18 weeks. Every project starts with a Strategic Audit (1-2 weeks). That's what sets the actual timeline for your build, not an estimate from a call.
We work on milestone-based payments, never a lump sum upfront. A typical structure is 30% to begin, 40% at design sign-off, and 30% on launch. This protects both sides and keeps us accountable at every stage.
Absolutely. An NDA is standard before we discuss any details of your idea. Your intellectual property is entirely yours. Always.
Most plans include 3 revision rounds after the mockup stage. Honest back-and-forth in the first two rounds usually resolves everything. If you need more, we'll discuss it openly. It's not a rigid wall we hide behind.
Yes. Some of our best engagements are collaborative. In-house teams often need clarity on what to build before they start building. We can plug in at the strategy layer, the design layer, or both. We don't need to own the whole project.
Mostly, but not exclusively. We've helped established businesses launch new product lines and internal tools. If you have a real problem worth solving, we're interested in hearing about it regardless of stage.
No. All plans include a post-launch support period (3-6 months depending on the plan). After that, most clients move to a monthly retainer for ongoing improvements and new features. We're built for the long game, not the handoff.
Always. The pricing on this page is a starting reference, not a menu. Every project gets a free Strategic Audit, and the final scope and cost is confirmed after that conversation. Send us a message and we'll figure it out together.
Still have a question not covered here?
Ask us directlyLet's start a conversation
Have a project in mind? Fill out the form and let's explore if we're the right fit for your MVP journey.